I would describe myself as an expert bargain hunter. I switch my insurance and utilities providers every year to get the best deal. But there’s one provider who won’t see me defecting any time soon …
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An interview with fellow marketing consultant, Luan Wise, to discuss marketing strategy. We will always face the desire to jump straight into marketing tactics. Our role is to encourage colleagues to think about their objectives. …
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‘Must have experience of working in a complex organisation’ This innocent sentence appears in many job ads for HE marketing roles. You’ll find it in most of the job descriptions I’ve written. But I admit, …
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At 22 years of age I was delighted to be appointed as an ‘International Merchandise Planner’ for a homewares mail-order company. (Think plastic kitchen gadgets). Despite the fancy job title, I spent every day staring …
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I remember one of my first roles as a junior marketer at a UK university. I was enthusiastic and determined to put my skills and qualifications to good use. I carefully did my research and …
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My final blog of the series on how every detail counts when planning an immersive visitor experience at your university. Brand is very rarely about logo. Please note that my visit took place before Covid-19!
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Sometimes the most difficult challenge for university marketers is to develop a simple, impactful brand message. How do we move from ‘features’ to ‘benefits’ and encourage our colleagues to aim for a distinctive proposition?
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University open day talks are rarely viewed as a ‘performance‘. It is the case, however, that student visitors want to feel inspired, and yes, entertained. All too often, open days subject talks are unrehearsed and …
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One of the biggest myths in the sector goes something like this: ‘As soon as a prospective student comes to our open day they will ultimately enrol with us’. Unless the subject-specific talk is amazing, …
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Unless you’re seeing ‘rocket words’ in your open day feedback surveys, you’re unlikely to convert visitors to enrolled students. This vlog looks at what you should do to create a sense of energy and inspiration in …
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