Four key audiences to remember during clearing

Four key audiences to remember during Clearing

I would describe myself as an expert bargain hunter. I switch my insurance and utilities providers every year to get the best deal. But there’s one provider who won’t see me defecting any time soon …

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Simplify the HE marketing message

How to Simplify the HE Marketing Message

‘Must have experience of working in a complex organisation’ This innocent sentence appears in many job ads for HE marketing roles. You’ll find it in most of the job descriptions I’ve written. But I admit, …

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New Course Launch? Understand your Market

At 22 years of age I was delighted to be appointed as an ‘International Merchandise Planner’ for a homewares mail-order company. (Think plastic kitchen gadgets). Despite the fancy job title, I spent every day staring …

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Should HE marketers serve without question?

I remember one of my first roles as a junior marketer at a UK university. I was enthusiastic and determined to put my skills and qualifications to good use. I carefully did my research and …

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Penny vlog

Vlog no.2: Why I hate the ‘F’ word

Unless you’re seeing ‘rocket words’ in your open day feedback surveys, you’re unlikely to convert visitors to enrolled students. This vlog looks at what you should do to create a sense of energy and inspiration in …

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