Student recruitment Ready

How student-recruitment-ready are you for 2021?

I’m a huge fan of the HE Fair. Why? Show me another industry where you can showcase your organisation with as much creative autonomy, and encounter so many prospects who are definitely going to make a ‘purchase’. …

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2021 HE Marketing Directors' Academy

2021 HE Marketing Directors’ Academy

The 2021 Marketing Directors’ Academy will take place on 24-26 March 2021. The residential programme will be followed by four Drum sessions which will allow participants to coach each other as a group and come …

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Four key audiences to remember during clearing

Four key audiences to remember during Clearing

I would describe myself as an expert bargain hunter. I switch my insurance and utilities providers every year to get the best deal. But there’s one provider who won’t see me defecting any time soon …

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Simplify the HE marketing message

How to Simplify the HE Marketing Message

‘Must have experience of working in a complex organisation’ This innocent sentence appears in many job ads for HE marketing roles. You’ll find it in most of the job descriptions I’ve written. But I admit, …

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New Course Launch? Understand your Market

At 22 years of age I was delighted to be appointed as an ‘International Merchandise Planner’ for a homewares mail-order company. (Think plastic kitchen gadgets). Despite the fancy job title, I spent every day staring …

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Should HE marketers serve without question?

I remember one of my first roles as a junior marketer at a UK university. I was enthusiastic and determined to put my skills and qualifications to good use. I carefully did my research and …

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