Vlogs

My final blog of the series on how every detail counts when planning an immersive visitor experience at your university. Brand is very rarely about logo. Please note that my visit took place before Covid-19!

Sometimes the most difficult challenge for university marketers is to develop a simple, impactful brand message. How do we move from ‘features’ to ‘benefits’ and encourage our colleagues to aim for a distinctive proposition?

University open day talks are rarely viewed as a ‘performance‘. It is the case, however, that student visitors want to feel inspired, and yes, entertained. All too often, open days subject talks are unrehearsed and …

One of the biggest myths in the sector goes something like this: ‘As soon as a prospective student comes to our open day they will ultimately enrol with us’. Unless the subject-specific talk is amazing, …

Unless you’re seeing ‘rocket words’ in your open day feedback surveys, you’re unlikely to convert visitors to enrolled students. This vlog looks at what you should do to create a sense of energy and inspiration in …

Welcome to the first in my series of six vlogs concentrating on Higher Education marketing. This first burst of vlogs looks at how we can better communicate our offer at open days.